Boosting Buyer Appeal: The Importance and Benefits of Professional Property Styling

Selling a property is a big decision and comes with several challenges. Likewise, a lot has changed in the real estate market too with regards to buyer’s perception, property shortlisting process, and so on. Sellers now have to adopt innovative strategies to attract potential buyers. Additionally, most potential buyers now look at the property digitally and take a decision. This simply means the property needs to make a solid first impression! The best way to make your home look perfect is to hire a property stylist in Melbourne or Sydney. House styling is a process that involves designing, arranging, and rearranging elements in a home to make it more appealing. With the help of a professional property stylist, it is also possible to highlight the best features of a home which can impact its overall value. House styling for properties is not just about decluttering and filling a space with high-end décor elements, it involves several other steps too! Here are some common steps involved in the property staging process in Melbourne-

1. Consultation

The house styling professional will visit the site to evaluate the property and understand the overall styling requirement. At this stage, the stylist will also have a detailed discussion with the owner regarding the project’s budget, target market, and desired outcome.

2. Planning

Based on the consultation, Melbourne property stylists will chalk out a plan to go ahead with house styling. The plan will also have the timelines for each step and the tentative completion deadlines.

3. Decluttering and space allocation

The professional property stylist will start by decluttering items that are not in sync with the desired vision. At this stage, the house is more like a canvas for the stylist who then allocates space for different items and furniture. In some cases, if the house is in bad shape, the stylist might also suggest changes in the wall colour.

4. Furniture and décor selection

In this step, the furniture and aesthetic elements for the home are selected as per the target demographic. These elements are strategically placed to highlight the property’s unique features, create focal points, and maximise the home’s space and flow.

5. Final touches

In this step, all the final touches are made to make the home look flawless. From flower arrangements to cushion settings, everything is done to add warmth and personality to the space.

Once the whole house is styled, photographs are taken for marketing purposes. Now that we know about the process of house styling for properties, let’s know about its benefits. Benefits of Professional Property Styling

1. High property valuation

The key benefit of hiring property styling companies is high property valuation. A perfectly styled home attracts more potential buyers and helps in increasing its value. This is because the buyers can see the best features of the property which helps them understand how well the property syncs with their needs and requirement.

2. Quicker sales

If the property remains unsold in the market for a long time, it impacts its value negatively. A professionally styled home sells quicker which means more profit!

3. Optimal utilisation of space

Most homebuyers are not imaginative and cannot sense the potential of a home. When you hire the best property stylist, they make sure to create an impression of spaciousness. This enables the buyer to visualise better. With the right placement of furniture, perfect lighting, and mindful furniture installation, the whole space looks balanced.

4. Smart coverage of flaws

Every home has some imperfections and hiring a property stylist in Sydney can help you solve the problem! Be it a crooked corner or an underutilised space in the kitchen area, a professional property stylist can easily transform these shortcomings into assets.

5. Expert knowledge and industry know-how

In Melbourne, property stylists are well-versed in the market dynamics and know what appeals to the potential buyer. They can tailor the overall house styling process as per the target demographic. This ensures that the property remains relevant to the market trends and fetches good value.

A professional property stylist brings creativity and expertise to the table which helps homeowners achieve their property goals effectively. At Sale By Design Homes, we have a team of highly experienced and skilled property stylists. We see to it that all our clients get the best services for property staging in Melbourne. Get in touch with us today to know more about house styling.